Attitude is Everything
Attitude is Everything improves access to live music for deaf and disabled people by implementing a Charter of Best Practice at music venues, clubs, festivals and tours across the UK
Attitude is Everything was set up in response to disabled people's complaints of unfair treatment at music venues, clubs and festivals. Artsline realised that the music industry was not aware of their obligations under the Disability Discrimination Act and the project was set up to work positively with the industry to raise awareness and was launched in September 2000.
We run a Charter of Best Practice that a number of venues have signed up to which includes both access and attitudinal elements and lists simple steps that can be undertaken to improve disabled people's experiences when attending. With help from a team of mystery shoppers we obtain feedback on how accessible venues are and how they are managed from a customers perspective and feed this information back to the venues such that they can look to make improvements. We also offer disability equality training and undertake access audits to advise on adaptations that may be required.
Attitude is Everything run regular Club Attitude nights to showcase the talents of disabled and non-disabled musicians and DJ's and to promote best practice by demonstrating to the industry how to put on a fully accessible club night.
Club Attitude was relaunched on January 30th at Cargo in Shoreditch and featured music from Dirty Hands, Bolt Action Five, Tiger Force and Dead! Dead! Dead! as well as DJ sets from Ad Hoc Thom House and Alexa Chung from Popworld. The night was a huge success, which saw us featured in London Lite, Evening Standard and XFM and set a new Club Attitude record for attendance with over 180 tickets sold.
Previous Headliners include The Mystery Jets and Art Brut alongside DJ sets from Alan McGee and Stevie Chick.
Regional Development Manager
Thanks to generous funding from the Lloyds TSB Foundation, Arts Council England and the Goldsmiths Charity, Attitude is Everything has appointed Alice Friedl-Harris as our new Regional Development Manager, who started in February 2007.
Alice has volunteered as a mystery clubber for Attitude is Everything since it began. She is an avid clubber and festival goer with a vested interest in improving accessibility, as she is disabled herself.
Alice will be working Wednesday - Friday each week and can be contacted by email at .
Attitude is Everything are delighted to announce their partnership with Live Nation, providing considerable funds to improve disabled and deaf people's access at its 2007 summer festivals Download, 02 Wireless, Hyde Park Calling and Global Gathering.
Attitude is Everything will work alongside the Live Nation production team, Ticketmaster and Rocksteady to create improved access to Live Nation festivals for disabled audiences.
The organisation will be present on-site with 5 disabled stewards being part of the Rocksteady stewarding team, plus managing an Information Tent in the disabled campsite. Attitude is Everything will also provide Disability Equality Training and marketing festival facilities to a specifically targeted disabled and deaf audience.
Summer Festival Coordinator
In addition to the Live Nation contract, Attitude is Everything will be working at a record number of festivals this summer including The Great Escape, Glastonbury, Carling Weekend: Reading and Leeds Festivals and Liberty.
In order to help the project coordinate our festival work, we have had the pleasure of recruiting Gideon Feldman as our Summer Festival Coordinator.
Gideon is an experienced project manager having worked as a Stage, Production and Tour Manager within theatre and dance and more recently as the Celebration Manager for an international Torch Relay.
Gideon will be working full time, Monday to Friday until 30th September 07 and can be contacted by email .
Mean Fiddler Music Group
Attitude is Everything is delighted to announce that Mean Fiddler Music Group has donated £30,000 to be used over a 3 year period towards improving access to live music for disabled people.
Attitude is Everything plans to implement many ambitious schemes over the 3 years. This donation will enable deaf and disabled people to work as stewards as part of the Oxfam team at Carling Weekend: Reading and Leeds Festivals. It will fund Club Attitude events each year in fully accessible venues as well as improving the access facilities such as BSL interpreting and experimenting with palantyping. It will also provide training bursaries for small, grassroots music venues, clubs and festivals who want to sign up to the Attitude is Everything Charter of Best Practice. These are cutting-edge schemes that promote and nurture inclusive policies within the live music industry.
"A new working partnership has brought us fresh inspiration and practical, professional advice and assistance".
Sharon Reuben, Artist and Guest Liaison, Mean Fiddler Music Group plc.
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